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CHALLENGE:
Sales teams needed a better way to identify the most likely
referral opportunities across a complex property network.
APPROACH:
Applied AI-driven analysis to historical referral data to
surface patterns, prioritize high-conversion properties, and
guide sales teams toward better-fit opportunities.
IMPACT:
Improved lead prioritization, reduced decision friction, and
increased sales efficiency.
OpenAI • Clarifai • IBM Watson • Stable Diffusion • TensorFlow
AI and automation are applied where they create real operational leverage: improving workflows, reducing manual effort, and making digital products more useful for the people who rely on them.
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CHALLENGE:
Rigid delivery processes slowed iteration, reduced stakeholder
visibility, and limited go-to-market flexibility.
APPROACH:
Introduced Kanban-based delivery practices, real-time workflow
visibility, and clearer project breakdowns to improve
alignment and execution control.
IMPACT:
Improved delivery transparency, reduced execution risk, and
created a more flexible path from planning to launch.
Agile • DevOps • JIRA • Figma • Git • Office • Smartsheet
15+ years leading product, engineering, creative, and project teams to deliver scalable digital products. Focused on practical operating models that improve speed, accountability, and business outcomes.
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CHALLENGE:
A major hospitality conference needed to improve attendee
engagement, navigation, and traffic flow across a large event
environment.
APPROACH:
Used event data, mapping, geolocation, and shared web/mobile
infrastructure to guide attendees, support registration, and
create a more interactive event experience.
IMPACT:
Improved attendee experience, reduced operational friction,
and gave organizers better control over engagement and
movement.
Excel • Google Analytics • SQL • Tableau
Data is used to turn ambiguity into direction. SQL, analytics, and visualization tools are applied to identify patterns, support decisions, and uncover practical growth opportunities.
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CHALLENGE:
A legacy enterprise platform needed to support a broader
market while improving scalability, performance, vendor
integration, and long-term maintainability.
APPROACH:
Modernized the platform architecture, migrated core
infrastructure to Azure, introduced custom APIs, improved data
workflows, refactored legacy code, and updated the user
experience.
IMPACT:
Improved scalability, reduced technical debt, strengthened
integration capabilities, and positioned the platform for
global growth.
Azure • ColdFusion • HTML & CSS • JavaScript • Photoshop • WCAG
Technical fluency and product leadership are combined to modernize platforms, improve usability, and create systems that can scale with the business.
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CHALLENGE:
An enterprise platform collected personal data too early in
the sales process, increasing privacy risk, compliance
exposure, and unnecessary data storage.
APPROACH:
Redesigned the data collection flow so personal information
was captured only after customer opt-in and sales progression.
IMPACT:
Reduced compliance risk, improved data privacy, decreased
unnecessary data entry, and improved platform performance.
GDPR • Nagios • Splunk • TrueCrypt • Wireshark
Security, privacy, and compliance are treated as product design constraints, not afterthoughts. The goal is to reduce risk while improving usability, performance, and customer trust.
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Client Experience
