ndrws:~$

From strategy to [ shipped outcomes_ ]

ndrws is the product, AI, and platform consultancy for teams that need senior leadership without the full-time hire — turning roadmaps into delivery and ambition into measurable results.

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> product strategy > applied AI > automation > platform modernization > data & decisions

01 — Capabilities

Senior product, AI & platform leadership — without the full-time hire.

Six ways ndrws creates leverage. Each engagement is scoped to outcomes, run with delivery discipline, and built to keep working after the work ends.

> 01AI

AI Strategy & Implementation

Find where AI actually creates leverage — then ship it responsibly. No stickers slapped on a laptop.

Opportunity AuditWorkflow AutomationProduct IntegrationPrompt Systems

> 02PRODUCT

Product Strategy & Execution

Turn business goals into a roadmap that ships — with the operating model and rituals to back it.

RoadmappingFractional Head of ProductMVP StrategyOperating Model

> 03OPS

Automation & Operational Scale

Map the friction, automate the highest-cost steps, and keep humans in the loop where quality matters.

Process MappingInternal ToolingThroughputHuman-in-the-loop

> 04GROWTH

Digital Growth & Marketing Systems

The systems behind growth — content, conversion, and experimentation engineered to compound.

AI Content & SEO/AEOConversion StrategyMarketing OpsExperimentation

> 05PLATFORM

Platform Modernization

Untangle messy platforms, cut technical debt, and make build-vs-buy calls with clear eyes.

Modernization StrategyBuild vs. BuyVendor OversightIntegration Planning

> 06DATA

Data, Analytics & Decision Systems

Metrics people actually trust and dashboards that drive decisions — not vanity numbers nobody reads.

KPI StrategyOperational ReportingDecision Systems

02 — Selected work

Outcomes, shipped.

A sample of engagements — each scoped to a hard problem and measured by what changed for the business.

LeadScore — AI hotel lead-scoring dashboard showing likelihood of closure, score drivers, and comparable properties

01AI & Sales

AI-Driven Sales Optimization

Sales teams couldn't see the best referral opportunities across a sprawling property network. We applied AI to historical referral data to surface patterns, score high-conversion properties, and point reps at better-fit deals.

+36% lead close rate — trained on tens of thousands of closed hotel bookings, shipped in under four months.

OpenAITensorFlowNode.jsMySQL

02Security & Compliance

Biometrics Secure Asset Suite

A unified admin suite for company-wide biometric devices — direct API integrations for fingerprint and iris data, last-seen locations, scan timestamps, and rapid enable/disable controls. Three legacy systems collapsed into one.

3 → 1 systems consolidated — six-figure annual licensing and daily ops overhead removed.

HIPAABiometric APIsFingerprint & IrisWeb · Desktop

HITEC 2016 conference app splash screen — Ernest N. Morial Convention Center, New Orleans, with Enter call to action

03Experience & Data

Data-Driven Experience Design

A major hospitality conference needed better attendee engagement, navigation, and traffic flow. We used event data, mapping, and geolocation across shared web/mobile infrastructure to guide attendees and support registration.

81% attendee adoption across 6,395 attendees at the world's largest hospitality tech conference.

SQLGoogle AnalyticsTableauExcel

04Gaming · Live Service

RaidLink

A cross-network raid scheduling platform for friends scattered across Battle.net, Steam, Discord, and Xbox. It centralizes raid planning, availability, and character info into one sleek, mobile-first app.

Acquired by a AAA studio — shipped cross-platform across web, iOS, and Android.

Battle.netSteamDiscordXboxiOS · Android

Accessibility conversion tool — side-by-side comparison of an original site versus its WCAG 2.1 AA accessible version, scoring 100% compliant across 12 accessibility checks

05Accessibility

ADA-Compliant Conversion

Marketing teams kept shipping landing pages that exposed the business to ADA lawsuits. I built a conversion tool that brings existing sites up to WCAG 2.1 AA standards — accessible color, semantics, focus order, and alt text resolved in the pipeline rather than patched after launch.

AA WCAG 2.1 conformance by default — mitigating ADA legal claims before pages ever go live.

WCAG 2.1 AAADASection 508Accessibility

03 — Who

20+ years turning product strategy into software that ships.

I'm Alex Andrews. I lead product, engineering, creative, and project teams to build scalable digital products — bringing senior leadership to organizations that need direction without adding a full-time executive.

The work spans applied AI, platform modernization, delivery transformation, and data-driven decisions. The throughline is the same: practical operating models that improve speed, accountability, and measurable business outcomes — not slideware.

> Alex Andrews · ndrws

/ 01

Outcomes over output

Every engagement is scoped to a business result, not a backlog of tickets.

/ 02

AI with judgment

Applied where it creates real leverage — never a sticker on the label.

/ 03

Built to last

Systems and habits that keep working long after the work ends.

Client experience

AccorAmadeusIHGWyndhamSonestaOmniHighgateAimbridgeCrescentGlobal Hotel AllianceHEIMacy'sJCPenneyReputation.comStarwoodViisage TechnologyZenimax Online Studios AccorAmadeusIHGWyndhamSonestaOmniHighgateAimbridgeCrescentGlobal Hotel AllianceHEIMacy'sJCPenneyReputation.comStarwoodViisage TechnologyZenimax Online Studios

04 — Let's build

Have a roadmap that needs to ship?

Tell me what you're trying to move. I'll come back with where I'd start, what it'd take, and what "done" looks like.

ndrws — contact

> _

hello@ndr.ws

> based remote · available for fractional & project engagements