ndrws / Custom Solutions

Product strategy
& leadership.

Work with me to set product priorities, evaluate AI opportunities, and guide delivery with your engineering team. I’m available for focused projects and fractional product leadership.

Capabilities

What I can help with.

We’ll start with what your business needs and agree on where I can help, whether that’s a specific product decision, a roadmap, or ongoing product leadership.

01AI

AI Strategy & Adoption

Evaluate where AI fits your product or operations. Define use cases, assess vendors, and plan adoption with your team.

Opportunity AssessmentUse Case PrioritizationVendor EvaluationAdoption Planning
02PRODUCT

Product Strategy & Execution

Prioritize features, define a roadmap, and coordinate design and development through release.

RoadmappingFractional Head of ProductMVP StrategyOperating Model
03OPS

Workflow & Operations

Map manual processes, identify where automation makes sense, and define requirements and review points with your team.

Process MappingRequirementsOperational PlanningHuman Review
04GROWTH

Product Growth

Connect content, conversion, and experimentation to a clear growth strategy.

AI Content & SEO/AEOConversion StrategyMarketing OpsExperimentation
05PLATFORM

Platform Modernization

Plan migrations, evaluate vendors, and help your team decide what to build, replace, or buy.

Modernization StrategyBuild vs. BuyVendor OversightIntegration Planning
06DATA

Metrics & Reporting

Define success measures, reporting needs, and the data your team needs to make product and business decisions.

KPI StrategyOperational ReportingDecision Systems
How custom solutions work

How I work.

We’ll work through priorities, scope, and delivery planning together, alongside your engineering team and business stakeholders.

01 / Assess

Understand the problem.

Review the business need, customer feedback, existing systems, and constraints with your team.

02 / Plan

Set the priorities.

Agree on what to do first, what can wait, and what engineering needs to deliver.

03 / Lead

Guide delivery.

Coordinate teams, resolve product decisions, and track progress against the agreed outcomes.

Discuss a custom solution
Selected experience

Selected work.

Selected projects from Alex Andrews’ career, including work completed before ndrws LLC was formed. Explore the full portfolio for more projects, roles, and outcomes.

LeadScore | AI hotel lead-scoring dashboard showing likelihood of closure, score drivers, and comparable properties
01AI & Sales

AI-Driven Sales Optimization

An AI lead-scoring system that turns historical booking data into better referral decisions. Alex led the product from concept through delivery, including the dashboard sales teams use to review leads.

+36% lift in lead close rate, from a system that keeps scoring new opportunities. Trained on tens of thousands of closed bookings and shipped in under four months.
Product StrategyAI AdoptionSales Operations
Biometrics Secure Asset Suite | admin console managing users, fingerprint and eye-scan enrollment, and per-location access permissions
02Security & Compliance

Biometrics Secure Asset Suite

A unified admin suite for company-wide biometric devices, with direct API integrations for fingerprint and iris data, last-seen locations, scan timestamps, and rapid enable/disable controls. Three legacy systems collapsed into one.

3 → 1 systems consolidated. Six-figure annual licensing and daily ops overhead removed.
HIPAABiometric APIsFingerprint & IrisWeb · Desktop
Explore Alex’s full portfolio
Illustrated portrait of Alex Andrews, founder of ndrws
Your partner

Meet Alex.

I’m Alex, founder of ndrws. For more than 20 years, I’ve worked in product leadership across hospitality, government, gaming, and enterprise.

I help teams set priorities, evaluate where AI fits, and plan product and platform changes. That includes shaping roadmaps, collaborating with engineering, and coordinating delivery across teams.

Alex Andrews · Founder, ndrws LLC

Alex’s career experience

AccorAmadeusIHGWyndhamSonestaOmniHighgateAimbridgeCrescentGlobal Hotel AllianceHEIMacy'sJCPenneyReputation.comStarwoodViisage TechnologyZenimax Online Studios
Before we start

Working together.

Project or fractional engagement?

A focused engagement addresses a specific decision or planning need, such as a product roadmap, an AI opportunity assessment, or a platform migration plan. Fractional product leadership provides ongoing direction for priorities, engineering collaboration, and delivery without hiring a full-time head of product.

Who will I work with?

You’ll work with me. We’ll sort out priorities together, and I’ll work alongside your team on product decisions and delivery.

What should I include when I get in touch?

Describe the decision or challenge, the teams involved, and what needs to change. Include your timeline and budget if you have them. An existing roadmap, a product brief, or a process that needs attention is enough to start the conversation.

Let’s talk

Let’s talk.

Email me about what you’re working on and where you need help. We’ll talk through the priorities and next steps.

Start a conversation hello@ndr.ws
Remote · available for fractional and project engagements